Name: Janine Shaw

Occupation: Denim Designer

My First Job: Cold Stone Creamery when I was 15 : )

If I couldn’t live in Los Angeles, I’d live: NY City

The three favorite items in my closet: Denimocracy Skinnys from Fall Collection, Moto boots, black leather jacket

If I didn’t design for Denimocracy, I’d be: Traveling the world

My proudest accomplishment: Fall Denimocracy Re-launch

Design trend that shouldn’t come back: Neon fanny packs & oversized jeans on Men.

Design trend that should: Patchwork & extreme vintage inspired washes.

Designers (and/or) things that inspire me: Isabel Marrant & Balmain. Everyday & unique individuals in the city, music, festivals & the outdoors

Fashion icon I’d love to dress: Madonna in the ‘80s.

On my iPod: I love diverse types of music for every mood. I am currently obsessed with my Coachella playlist!

What makes me laugh: My kitty Suki & my boyfriend Ryan.

Always in my refrigerator: Fully stocked with Trader Joes.. Fruits, Veggies and Coconut Water

Favorite website: Denimology & Stylesight

Three things I never leave home without: Sunglasses, my keys & lip gloss

Best gift I’ve ever received: A trip to Waikiki, Hawaii for my birthday last year

Guilty pleasure: Anything sweets & a glass of red wine

Celebs spotted rocking this look include Ellen Pompeo, Jessica Biel, Rihanna, Lauren Conrad and Khloe Kardashian, to name a few.

Be on trend this season by adding a hint of red to your wardrobe. Get the look on your own with
Denimocracy’s 5-pocket Anarchy Knit Legging in Crimson, suggested retail $92.

Great for the gal on the go, these pants create a sexy look that is easy to wear while still being comfortable. Look effortlessly chic in your skinny reds by pairing them with nautical stripes and dark accessories like Pompeo and Biel, or dress it up with heels and a neutral colored top.

Women’s sizes range from 24-31 in denim, XXS-XL in leggings. Retail prices range from $158-$210 for denim, and $92-$125 for leggings.

For lookbooks, samples or more information, please contact us.

The setting:

A house in Laguna Canyon, where the modern architectural elements of the house juxtaposed perfectly with the natural desert landscape of the countryside.

The scene was a perfect backdrop for Denimocracy’s Fall 2012 collection, themed “Beautiful Disaster,” which incorporates vintage bohemian aesthetics with innovative rocker concepts.

The styling:

Done by wardrobe stylist Cory Madley, the styling incorporated a perfect contrast of sophisticated and feminine elements with destructed and edgy details. Picture vintage corsets under modern street leather, perfectly paired with urban footwear and chunky jewelry.

Hair and makeup were done by Tiffany Saxby, a professional makeup artist who has worked with some of the biggest names in the business, including Madonna and Britney Spears. In fact, following the Denimocracy shoot, Tiffany is off to go on tour to assist Madonna’s makeup artist!

The photographer:

An artist behind the camera, Harper Smith added her feminine touch and brought the shoot to life. With a gift for working with natural light and shadows, she kept the models and crew laughing all day. A woman of conviction, she shot fast and she knew what she liked. And if all else failed, she had her line of the day; “work it out.”

The models:

Our two lovely models, Megan and Cambria, were provided by Next Models and Vision Models, respectively. Thanks for the great works girls, we loved you!

We invite our current retail partners and new accounts to view the Fall 12 collection at Project and Coterie. Appointments are recommended. Contact Jacquie Jaeger.

1. Snacks, Snacks, and more Snacks!

Game day is nothing without the great assortment of snacks and drinks for your guests. We fancy the veggie tray assortment with hummus, and light ranch dressing. You can even serve mini pizza’s, pita chips, fresh fruit, and who can forget the all time favorite the 7 layer dip! For dessert you can serve mini cupcakes, and cake pops! It will be a hit!

2. Not Just Beer, Maybe a Cocktail For the Fashionistas

No party is complete without refreshments, so why not serve your guests with style? If your not the kind of girl who enjoys a cold beer, then serve up nice cocktails or mocktails. You can even let your guests make their own concoction, you pick the liquor/spirit of choice.

3. Get Festive With Decorations

Ladies, when we entertain we love to make sure that everything is perfect, especially when it comes to decor. For the Super-Bowl we recommend that you spice up the food and beverages table. It is low-key and requires little effort. The sky is the limit with your creativity. Consider using themed decor such as: plates, tablecloths, colored utensils, etc. Are you rooting for a specific team? Then consider using your favorite team colors as an accent for your decor. You can go bold by using both team colors on opposite sides of the room. Make it fun!

4. Exciting Rewards and Celebrations

You can find great ways to keep your guests entertained, by setting up a pool, and award a gift for each quarter of the game. You can even get competitive by having your guests guess the winning score and team. Who doesn’t like to win? If you really want to get into the game, come up with clever and fun ways to celebrate touchdowns, field goals and/or turnovers.

5. Team Jersey Paired With Your Favorite Pair of Denim

Nothing makes a statement about the team you are rooting for more than sporting a jersey. It can be a cute accessory, and a great way of showing team spirit! Pair your jersey with denim, a Bootcut or Flare would compliment a sports jersey, or you can get edgy by pairing it with a classic short.

Bonus: A Fun, Competitive Spirit

Embracing a fun, competitive spirit can bring great excitement into your Super Bowl celebration.
With the big game just a few days away, it always helps to have great tips on throwing an awesome Super Bowl party that your guests won’t forget. Are you planning on throwing a Super Bowl Party? Do you have any ideas you want to share? Feel free to submit your ideas!

Through our evolution comes a revamped customer experience on our website. Here are all the new sections as well as the hidden oohs and ahhs to our website

Shop Our Collections Online

The most important of all is our unique shop collections section. Integrated with a fully-functional shopping cart you will be sure to find the perfect denim. We have unique filters so you can shop by the desired fit, size, and select the perfect color that compliments your style. Zoom into our product without loosing the visibility of valuable information about our products. You can quickly change the view of the front and back of the product at the click of a mouse. No extra page loading time, and no image pop-ups in new windows. Shop from one place with ease and versatility.

My Account

But, we didn’t stop there. We wanted to make it easier for you the next time you shop on our online store so we created a My Account section.

This feature allows you to save your information in confidence and checkout with a breeze upon your next return. If you would like to be a part of our unique mailing list then you can subscribe by e-mail. Do not worry, we are not here to sell your information. We care about your privacy too!

Fit Guide

If you are unsure how our denim may appear on you, take a stroll through our Fit Guide. We won’t distract you with fancy elements. Just useful content, helping you make a decision quickly and feeling confident in your purchase.

Contact Denimocracy

Still not certain about your purchase? That is okay. We have made it easy for you to get a hold of Denimocracy with any of your questions, comments, concerns, or even feedback. There are a number of ways such as through our Facebook or Twitter. If you are private on your social media, then simply contact us through the non-intrusive form. We would be happy to reach out to you!

Press

Denimocracy loves to share, that is why we created an entire section dedicated to Press that is packed with the latest brand announcements and celebrity sightings.

We have many new announcements coming forward. If you would like to be the first amongst your peers to know what we know, then subscribe to our mailing list.

The coverage can be found at Huffington Post. It was an honor to be along-side many notable brands.

If you have not seen our new 2012 Collection, then you have to stop by IMMEDIATELY and check it out! You will not be disappointed!

We just wrapped up a photo shoot for our denim line that will be showcased in our new upcoming website, which will be launching real soon. So stay tuned!!

Behind The Scenes

Just in time for the Holidays here is an outfit perfect for both day and night! We paired our Anarchy Basic Knit Skinny – Heart of Fire with a creme cowl neck sweater. Let your imagination go wild with our full collection of Anarchy Skinnys in a variety of colors.

Grab your pair before the special Holiday Sale ends and be sure to follow us on Polyvore as we create new and exciting outfits with our denim collection. Stay warm this coming New Year.