Our very own founder and visionary behind the infamous Denimocracy fashion line gave an all access exclusive interview to the denim fashionistas at Denimology! Here are a few excerpts from the interview:
Ralph Davis, co-founder and CEO, of the (in)famous brand Denimocracy, a brand well loved and worn by jegging-loving celebs, agreed to do a Q&A with Denimology. He says he wants to “convert” me (avid Denimology readers know Lisette as a dyed-in-the-wool slouchy boyfriend jeans-lover and jegging-hater). Ok, fine. Why would I be a jegging convert by Denimocracy especially with all the different brands out there? Well, I decided to let him at least try.
Q: What is the new philosophy behind your brand?
A: Our tag line is “Premium Comfort for the People by the People” . We are a premium label with our emphasis on true “Comfort”. This comes from our focus on the combination of our Fit, Fabrics and Finishes. While this will never change we will continue to seek out ways to elevate the denim experience for our customers. We accomplish this by continuing to add and develop new fabrics and finishes, like fashion, we are always evolving.
Q: What kind of people to you want to reach out to and who is your target market?
A: Our style lines can reach from the fashion forward looks of Christina Aguilera who is tastefully wild and fun to a more subtle and sophisticated look such as Katie Holmes. Our gals are anywhere from 18 years old to 50 years old; we focus on women who want to be hip and in the current fashion trend.
Q: Which person living or dead would you most like to see in a pair of your jeans?
A: Well, I must admit that I have a soft spot for Jessica Alba. Jessica was one of the first celebrities to be wearing Denimocracy Jeggings, and she looks as good as ice cream in the Sahara Desert in them. I love her fashion sensibility and she represents all that is beautiful about the product.
