Get to Know: Janine Shaw, Denimocracy Designer

Name: Janine Shaw

Occupation: Denim Designer

My First Job: Cold Stone Creamery when I was 15 : )

If I couldn’t live in Los Angeles, I’d live: NY City

The three favorite items in my closet: Denimocracy Skinnys from Fall Collection, Moto boots, black leather jacket

If I didn’t design for Denimocracy, I’d be: Traveling the world

My proudest accomplishment: Fall Denimocracy Re-launch

Design trend that shouldn’t come back: Neon fanny packs & oversized jeans on Men.

Design trend that should: Patchwork & extreme vintage inspired washes.

Designers (and/or) things that inspire me: Isabel Marrant & Balmain. Everyday & unique individuals in the city, music, festivals & the outdoors

Fashion icon I’d love to dress: Madonna in the ‘80s.

On my iPod: I love diverse types of music for every mood. I am currently obsessed with my Coachella playlist!

What makes me laugh: My kitty Suki & my boyfriend Ryan.

Always in my refrigerator: Fully stocked with Trader Joes.. Fruits, Veggies and Coconut Water

Favorite website: Denimology & Stylesight

Three things I never leave home without: Sunglasses, my keys & lip gloss

Best gift I’ve ever received: A trip to Waikiki, Hawaii for my birthday last year

Guilty pleasure: Anything sweets & a glass of red wine

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SEEING RED: In Denimocracy’s Anarchy 5-Pocket Knit Legging

Seeing red, it turns out, can be a good thing. When it’s your denim that is. There is a long list of A-list celebrities who have been caught red-handed (or perhaps red-panted) in this bold and fiery trend.

Celebs spotted rocking this look include Ellen Pompeo, Jessica Biel, Rihanna, Lauren Conrad and Khloe Kardashian, to name a few.

red leggings, red skinny jeans, leggings, skinny jeans

Be on trend this season by adding a hint of red to your wardrobe. Get the look on your own with
Denimocracy’s 5-pocket Anarchy Knit Legging in Crimson, suggested retail $92.

Great for the gal on the go, these pants create a sexy look that is easy to wear while still being comfortable. Look effortlessly chic in your skinny reds by pairing them with nautical stripes and dark accessories like Pompeo and Biel, or dress it up with heels and a neutral colored top.

Women’s sizes range from 24-31 in denim, XXS-XL in leggings. Retail prices range from $158-$210 for denim, and $92-$125 for leggings.

For lookbooks, samples or more information, please contact us.

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Behind the Scenes of the Denimocracy Fall 2012 Lookbook Photoshoot

Photoshoot: Wednesday, February 29th, 2012

The setting:

A house in Laguna Canyon, where the modern architectural elements of the house juxtaposed perfectly with the natural desert landscape of the countryside.

The scene was a perfect backdrop for Denimocracy’s Fall 2012 collection, themed “Beautiful Disaster,” which incorporates vintage bohemian aesthetics with innovative rocker concepts.

The styling:

Done by wardrobe stylist Cory Madley, the styling incorporated a perfect contrast of sophisticated and feminine elements with destructed and edgy details. Picture vintage corsets under modern street leather, perfectly paired with urban footwear and chunky jewelry.

Hair and makeup were done by Tiffany Saxby, a professional makeup artist who has worked with some of the biggest names in the business, including Madonna and Britney Spears. In fact, following the Denimocracy shoot, Tiffany is off to go on tour to assist Madonna’s makeup artist!

The photographer:

An artist behind the camera, Harper Smith added her feminine touch and brought the shoot to life. With a gift for working with natural light and shadows, she kept the models and crew laughing all day. A woman of conviction, she shot fast and she knew what she liked. And if all else failed, she had her line of the day; “work it out.”

The models:

Our two lovely models, Megan and Cambria, were provided by Next Models and Vision Models, respectively. Thanks for the great works girls, we loved you!

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Directives West FirstLA Spring 2012 Trend Runway Show

Check out photos from the Directives West FirstLA Spring 2012 Trend Runway Show, showcasing styles from Denimocracy’s Spring 2012 Collection. The show was held during Los Angeles Fashion Week at the California Market Center in downtown Los Angeles.

Directives West Features Denimocracy - Fashion Week LA

Directives West Features Denimocracy - Fashion Week LA

Directives West Features Denimocracy - Fashion Week LA

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Fall 2012 Collection Announcement For Retailers

denimocracy-show-flyer
With a newly refined aesthetic, a new design team and that subtle edge true to Denimocracy’s DNA, the new Fall 12 collection launching next week is overtly chic and consistently cool. With a hyper focus on silhouette, denim and fit, Denimocracy elevates the collection to something truly special.

We invite our current retail partners and new accounts to view the Fall 12 collection at Project and Coterie. Appointments are recommended. Contact Jacquie Jaeger.

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